Independent digital studio · Since 2014

We design and build digital products people actually use.

Strategy, design, engineering and growth under one roof. Signal & Form helps founders and marketing teams launch websites, apps and brands that look sharp, load fast and move the numbers that matter.

Book a discovery call See our work
Products launched
140+
Client rating
4.9/5
Independent
11 yrs
Fernway Coffee Roasters Selected work · 01 +186% online revenue in six months Fernway Coffee Roasters Fernway Coffee Roasters

Trusted by teams at

  • Fernway Coffee Roasters
  • Ledgerly
  • Northshore Health
  • Atlas Outdoor Co.
  • Brightpath Learning
  • Mosaic Contemporary
  • Harvest & Hearth
  • Voltline

Selected work

Case studies with real numbers

A few recent projects for coffee roasters, fintech founders, clinics, museums and climate start-ups.

View all case studies

[ Why teams choose us ]

9/10 Clients rehire us

Senior people, small teams, no hand-offs.

You work directly with the people doing the work. No account managers relaying messages, no junior team swapped in after the pitch. Every project has one strategist who owns the outcome from kickoff to launch and beyond.

  • 01Weekly demos of working software, not slide decks
  • 02Fixed scope and price for every sprint, agreed up front
  • 03Accessible, fast and secure by default (WCAG 2.2 AA)
  • 04You own every file, line of code and account from day one
Meet the team
Senior people, small teams, no hand-offs

What we do

Six disciplines, one accountable team

Bring us a single problem or a whole product. Every project is led by a strategist and staffed with exactly the specialists it needs.

Explore all services
  1. 01

    Product Strategy

    Research, positioning and roadmaps that tell you what to build first and why it will work.
  2. 02

    UX & UI Design

    Interfaces that are easy to use, accessible to everyone and unmistakably yours.
  3. 03

    Web Development

    Fast, secure websites and web platforms built on proven, maintainable technology.
  4. 04

    Mobile Apps

    Native-quality iOS and Android apps, from first prototype to App Store launch.
  5. 05

    Brand Identity

    Names, logos, visual systems and voice that make you impossible to confuse with anyone else.
  6. 06

    Growth Marketing

    Conversion optimisation, paid media and SEO that turn a launch into lasting growth.

Less noise, More signal, Ship weekly, Measure everything

Results, not deliverables

Work that pays for itself

We measure success by what happens after launch. These are the averages across the last 40 projects we shipped.

Average lift in conversion rate
+62%
Median page load on launch
1.2 s
Projects delivered on schedule
93%
Clients who come back for more
78%

How we work

A process built for clarity

Five stages, short feedback loops and a working product at the end of every sprint. You always know what is happening and what comes next.

See the full process

  1. Step 1: Discover

    1–2 weeks

    We interview your customers and your team, review analytics and competitors, and agree on the problem worth solving and how we will measure success.

  2. Step 2: Define

    1 week

    We turn research into a sharp plan: positioning, the features that matter for version one, a sitemap or user flows and a fixed scope for the build.

  3. Step 3: Design

    2–4 weeks

    Wireframes become a clickable prototype and then a polished interface. We test with real users before a single line of production code is written.

  4. Step 4: Build

    4–10 weeks

    Engineers build in two-week sprints with a demo every week. Accessibility, performance and security are tested continuously, not at the end.

  5. Step 5: Grow

    Ongoing

    After launch we watch the numbers, run experiments, fix friction and plan the next release with you, as a monthly partnership or on demand.

Proof

What clients say after launch

The best measure of a studio is whether people would hire it again.

They challenged our assumptions in the first workshop and delivered a brand our whole team is proud of. Online sales nearly tripled in six months.
Anna Fernandes Co-founder, Fernway Coffee Roasters
“The most thoughtful product team we have worked with. Every screen in our app is simpler, and our ratings show it.”
Priya Shah CEO, Ledgerly
“They tested the booking flow with our oldest patients before launch. Missed appointments dropped by more than a third.”
Dr. Helen Park Medical Director, Northshore Health
“Weekly experiments, honest reporting and a site that finally loads in a second. They feel like part of our team.”
Ben Okonkwo Head of E-commerce, Atlas Outdoor Co.

Pricing

Three ways to work with us

Start small with a fixed-price sprint, build a complete product or keep a senior team on call every month.

Sprint

From $9,500 / 2 weeks

A focused, fixed-price sprint to validate an idea, sharpen a brand or fix a conversion problem.

  • Discovery workshop with your team
  • Research or prototype, depending on the goal
  • Senior strategist and designer
  • Recommendations and a roadmap
  • Credited against a full build
Book a sprint call

Build

Most popular

From $28,000 / project

A complete website, app or brand: strategy, design, engineering and launch, with a fixed price per sprint.

  • Everything in Sprint
  • Design system and production code
  • Weekly demos and a live project board
  • Accessibility and performance testing
  • 30-day post-launch warranty
Plan your build

Partner

From $6,500 / month

A senior product and growth team on call every month to improve, test and scale what you launched.

  • Dedicated strategist and team
  • Monthly roadmap and experiment plan
  • Design and development capacity
  • Growth marketing and reporting
  • Cancel with 30 days’ notice
Talk about a partnership

Talk to a human

Book a call with a strategist

Pick the person whose experience matches your project and choose a time on their live calendar. Discovery calls are always free.

  • Leila Rahimi (01)

    Leila Rahimi

    Founder & Strategy Director

    • Product strategy
    • Positioning
    • Workshops

    Leila has led product strategy for start-ups and national retailers for fifteen years. She runs every discovery call she can and still sketches every sitemap by hand.

    Book with Leila
  • Marcus Bell (02)

    Marcus Bell

    Co-founder & Creative Director

    • Brand identity
    • Art direction
    • Campaigns

    Marcus shapes the look and feel of every Signal & Form project. Before the studio he designed campaigns for sports and music brands across North America.

    Book with Marcus
  • Sofia Marin (03)

    Sofia Marin

    Head of Product Design

    • UX research
    • Design systems
    • Accessibility

    Sofia leads UX and UI design and our accessibility practice. She has run more than 400 usability tests and believes every product should work for everyone.

    Book with Sofia
  • Nia Okafor (04)

    Nia Okafor

    Growth Marketing Lead

    • Conversion optimisation
    • Paid media
    • SEO

    Nia built our growth practice from scratch. She has managed more than ten million dollars in ad spend and loves a well-designed experiment more than a viral post.

    Book with Nia

Insights

Notes from the studio

Practical writing on design systems, performance, accessibility and growth. No fluff, no gated PDFs.

Read the blog

FAQ

Questions we hear every week

Straight answers about budgets, timelines and how we work.

01 What does a typical project cost?

Sprints start at a fixed price for two weeks; complete websites and apps usually range from a few tens of thousands upward depending on scope. The pricing page lists starting prices, and you get a fixed price per sprint before any work starts.

02 How long does it take to launch?

A marketing website usually takes six to ten weeks, a mobile app twelve to sixteen weeks for its first release, and a brand identity four to eight weeks. We agree on dates in the proposal and share progress every week.

03 Do you work with start-ups or only large companies?

Both. About half of our clients are funded start-ups and founder-led businesses; the rest are established brands and public institutions. What they share is a clear goal and a decision-maker who is involved.

04 Who will actually work on my project?

The people you meet are the people who do the work. Every project has a senior strategist, a lead designer and, for builds, a lead engineer. We never hand work to subcontractors without telling you.

05 Do we own the code and design files?

Yes. Everything we create is yours from the first day: design files, code in your own repository, accounts and documentation.

06 Can you work with our in-house team?

Absolutely. We often design while your engineers build, or add senior capacity to an existing team. We adapt to your tools and rituals.

07 What happens after launch?

Every project includes a 30-day warranty. After that, many clients keep us on a monthly care plan or a growth partnership; others run everything themselves after our training sessions.

[ Start a project ]

Let’s build the thing your customers are waiting for.

Tell us about your idea, your deadline and your budget. We reply within one business day.

Start a project Book a call
[email protected] (416) 555-0147
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