A learning app that helps busy adults finish professional courses in ten-minute sessions.
The challenge
Brightpath’s courses were excellent and rarely finished: only 23% of learners completed a course. Lessons were long videos designed for desktop, while most learners studied on the bus.
What we did
- Studied how 40 learners fit study into their week with diary research
- Redesigned lessons into ten-minute steps with quizzes and offline mode
- Built iOS, Android and web apps on one content system
- Introduced streaks, study reminders and progress that employers can see
The results
- 58% course completion, up from 23%
- 120k learners in the first year
- +35% renewals from business customers
The studio understood our learners better than we did. Completion more than doubled within a semester.
— Marco Silva, chief learning officer