A faster store, a conversion programme and paid social campaigns for an outdoor gear brand ahead of peak season.
The challenge
Atlas had loyal customers and expensive ads. Product pages took five seconds to load on mobile, and the checkout lost a third of shoppers at the shipping step.
What we did
- Rebuilt product and category pages with a strict performance budget
- Ran 24 A/B tests on product pages, bundles and checkout over five months
- Restructured paid social around creative testing and first-party data
- Built a weekly dashboard that ties ad spend to margin, not just revenue
The results
- +54% conversion rate on mobile
- 1.1 s product page load, down from 5.2
- 4.6× return on ad spend in peak season
For the first time we know which campaigns make money. The tests paid for the whole programme in two months.
— Ben Okonkwo, head of e-commerce