A family of restaurant brands, a reservations website and photography for a group of three neighbourhood restaurants.
The challenge
Three restaurants with three unrelated logos, and most reservations coming through apps that charged a fee per cover. The owners wanted one group brand that still let each restaurant feel local.
What we did
- Created a brand architecture: one group identity with a personality for each restaurant
- Art-directed food and interior photography across all three locations
- Built a website with direct reservations, private dining enquiries and gift cards
- Launched with local press, a newsletter and seasonal menus online
The results
- 64% of reservations now made directly
- +27% covers year on year
- +90% private dining enquiries
Guests now know our three restaurants belong together, and we keep the booking fees we used to pay.
— Omar Haddad, owner