A new website, online ticketing and membership for a contemporary art museum with 300,000 visitors a year.
The challenge
The museum’s website was an archive of PDFs. Visitors could not buy timed tickets online, and the membership programme was invisible.
What we did
- Organised 900 pages into a clear structure around planning a visit
- Designed an editorial look that lets each exhibition bring its own colours
- Integrated timed ticketing and memberships into a single checkout
- Built a content system so curators can publish new exhibitions themselves
The results
- +240% online ticket sales
- +31% new memberships in the first year
- 2× time spent on exhibition pages
Our website finally feels like walking into the museum. Curators update it themselves every week.
— Claire Dubois, director of digital