An app and launch campaign for an EV charging network, from first download to the first charge.
The challenge
Voltline was opening 200 chargers across Ontario and needed drivers to find, trust and pay for them through an app nobody had heard of.
What we did
- Designed an app that shows live charger availability and starts a charge in two taps
- Planned a launch campaign around commuter routes and EV owner communities
- Built lifecycle emails that turn a first charge into a monthly plan
- Ran weekly experiments on app store pages, ads and referral rewards
The results
- 50k downloads in the first 90 days
- −35% cost per acquired driver
- 44% of drivers on a monthly plan
The app and the campaign launched as one idea. Drivers understood Voltline before they plugged in.
— Sarah Lin, VP marketing