A new identity, packaging system and subscription store for a family coffee roaster moving from farmers’ markets to national delivery.
The challenge
Fernway had roasted award-winning coffee for twelve years, but its brand still looked like a farmers’ market stall. Online sales were 9% of revenue, the website was slow on phones and there was no way to subscribe.
What we did
- Ran a two-week brand sprint with the founders and their best wholesale customers
- Designed a new wordmark, a colour system for each origin and recyclable packaging
- Built a fast e-commerce store with flexible coffee subscriptions
- Set up email flows for first orders, subscriptions and win-backs
The packaging system lets the team launch a new single origin in a day: one template, one colour, one illustration.
The results
- +186% online revenue in six months
- 3.1× more subscription sign-ups
- 42% of customers order again within 60 days
Our coffee finally looks as good as it tastes. Customers pick up a bag in a café and find us online the same day.
— Anna Fernandes, co-founder