A mobile bookkeeping app for freelancers and small businesses, designed to make taxes feel less terrifying.
The challenge
Ledgerly had a powerful accounting engine and a confusing app. New users needed fourteen minutes to connect a bank account and categorise their first transactions, and most gave up before they did.
What we did
- Interviewed 30 freelancers about how they handle receipts and taxes
- Redesigned onboarding around a single goal: see your tax estimate in five minutes
- Built native iOS and Android apps on a shared design system
- Added receipt scanning and plain-language explanations to every number
The results
- 4 min median onboarding, down from 14
- 4.8★ average App Store rating
- 61% of new users active every week
The team questioned every screen and every word. The app now explains accounting the way a good friend would.
— Priya Shah, CEO